UGC

USER GENERATED CONTENT.

UGC, or user-generated content, is a type of customer-generated content (photo and video) that showcases a brand or products. This content can be reused (with permission) by brands to feed their social networks, ensuring an authentic and unique presence on them. The difference lies in the community and the remuneration. An influencer has a dedicated audience, gaining visibility and notoriety by promoting brands, and is paid according to his reach. A UGC creator, on the other hand, produces content for brands, without necessarily having a community, and is not paid for his or her notoriety, highlighting his or her creative and professional skills.

PROJECT SCOPE

Photography · Reels/Tiktok Creation · Visual Content for Social Media

INDUSTRY

Fashion · Beauty · Lifestyle · Gastronomy


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VISUAL CULTURE

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AULALA PARIS